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Austin Knight Advertising
3/12/96 To whom it may concern, In transferring to Sydney with Austin Knight in December 1995, I took on the role of National Creative Director, and was fortunate to assume the leadership of a fine crew of studio people. Jeni was a particularly important member of this team. An excellent writer, Jeni’s ability with words and concepts barely overshadows a range of other talents. Extraordinary enthusiasm and energy lie at the core of Jeni’s personality. A sharp mind, genuine nature and sparkling sense of humour has also created a broad network of close friends and certainly impressed the range of Austin Knight clients Jeni met during her stay with the company. Many creative individuals prefer to stay at or near the drawing boards of this world. Not so Jeni. I have never met (nor am I likely to meet) an individual who is so incredibly keen to throw themselves behind a project. Jeni is terrier-like when it comes to amassing detail and background for her concepts – often taking the initiative to research facts for the development of strong creative solutions. This is a rare gift. All this enthusiasm and preparation is channelled carefully into developing her ideas, and I have seen Jeni harness the power of these attributes during impressive conceptual presentations to clients. Jeni left Austin Knight of her own accord to move into feature writing – an area in which I believe she would become particularly successful. But then, Jeni will always be successful so long as she is using her capabilities as a lateral thinker. I count myself lucky to have been exposed to Jeni’s zest for life – even if it was only for a few months. I wish Jeni well for the future.
Peter James
Yaffa Publishing
TO WHOM IT MAY CONCERN Jeni Goodsall worked for Yaffa Publishing Group from August 1999 to April 2002. She started as Features Editor for the company’s flagship magazine, AdNews, and was appointed Deputy Editor in June 2000. Right from the start, Jeni used her considerable journalistic experience and intelligence to the full. Her dynamism and output were enormous. She got on brilliantly with all the industry contacts she dealt with, from the lowest to the highest level, and was always thinking of better ways to approach stories to make them more interesting and more useful for our demanding readers. In January 2001, she moved to Brisbane for family reasons and continued to work for the magazine from home there. She developed many useful contacts for AdNews, helping to raise the magazine’s profile significantly in Queensland. She wrote regular contributions for two of our other publications – Australian Creative and the professional photographic magazine, Capture. While we valued her work highly and wanted to support Jeni in her wish to operate from Brisbane, the company reserved the right to transfer the position back to head office if the arrangement proved to be impractical. Unfortunately, it did prove ultimately to be that and we transferred the position back to Sydney, which resulted in Jeni’s resignation. We were sorry to see her leave the company as she have proved to be a great asset. She leaves with our highest recommendation. Jeremy Light
Australian
Creative
22/7/02
To Whom It May Concern I have worked with Jeni Goodsall for over five years and have known her to be a highly efficient and dedicated worker – someone who you can rely on 100 per cent to deliver what she says she is going to deliver, when. Jeni is also a people person and she has made many friends in the advertising and marketing industries. She is well presented, never late and always willing to go the extra mile. I cannot recommend her highly enough. Her only weakness is that she often gives too much – but that is, of course, to the benefit of her employers! Please feel free to phone me on 02 9213 8294 for further information.
Robyn Gower Australian Creative (AdNews Group)
Surf
Life Saving Queensland 24 May 2005
Dear Jeni On behalf of Surf Life Saving Queensland I would like to congratulate you as one of the organizations recognised in our 2005 Media Awards, presented last week. Life Gold Coast received a High Commendation for “Best Print Support – Surf Life Saving”. Your ongoing contribution to Surf Life Saving is greatly appreciated. The great promotion you give our activities and lifesaving services, as well as the fantastic fundraiser to celebrate Life’s 1st Birthday, certainly helps recognise the efforts of our lifesavers here in Queensland. Your support very specifically to the local Gold Coast and Tweed Clubs is also very significant and on behalf of the Clubs and their members, we thank you. The Queensland Media Awards give us the opportunity to recognise and thank the media who support our cause. Your ongoing support ensures that you are a worthy recipient of this award. We were sorry you could not join us on the night, but it was lovely to meet your Life colleague Gary Ward and his wife Michelle. I look forward to catching up with you sometime soon. Thank you again for your continued support of Surf Life Saving Queensland and I look forward to working with you as we move towards another busy summer season. Yours sincerely,
Elissa Keenan
Friday November 4, 2005 Jeni Payne Dear Jeni,
It would be greatly appreciated if you could also pass on our gratitude to the distributors of Smirnoff and Johnnie Walker Blue for their very generous support. Also our thanks to YSL for the Cinema perfume bottles which captured the attention of all the women! We are all anxious about seeing the editorial coverage in Aura on the event “For this with expensive tastes”. We also look forward to continuing a mutually beneficial relationship with you and Aura magazine in the future. Yours faithfully, Bernard Durack |
