Formal Qualifications:

Bachelor of Arts (English Language Hons), University of Sydney
Diploma of Modern Language, University of NSW
Diploma of Journalism, Macleay College

Skills:
InDesign
PhotoShop, Illustrator
Microsoft Office – Word, Excel, Powerpoint, Outlook
QuarkXpress (PC & Mac)

Experience:

Editor, Life Gold Coast
August 2003 launch to June 2005
- devising concept and editorial, staffing and print schedule for magazine
- managing weekly editorial budget
- commissioning, briefing and overseeing editorial team and contributors
- direction of creative and content
- planning and strategic management of development of Life — features, innovations, partnerships and opportunities
- liaising with PR and Ad Sales about editorial opportunities for clients and scheduling them
- writing and formatting features, profiles and section content as required, ensuring adequate content for upcoming issues
- writing copy for News, Health, Dining, Profile, Feature sections (total: approx 8,000 words per week
- cover selection
- dealing with PR and marketing organisations about potential content
- sourcing photography and briefing photographer
- sub-editing contributor and journalist articles and final proofing & changes each week
- designing and writing flyers and promotional material, marketing collateral and support publications
- meeting with clients, profile subjects and others useful for compiling stories
- attending functions and events on behalf of Life (social pics as required)
- working with PR Manager and Ad Sales on promotions and giveaways
- maintaining relationships with PR and marketing organisations nationally

Editor, MUMme magazine (Brisbane)
August 2002 – July 2003
- conceptualising and writing content for monthly 32-page parenting title (home-delivered to 30,000 households using PMP Mosaic Report findings overlayed with Census data)
- overseeing and directing team of 2 designers, marketing & promotions manager and contract staff including freelance writers, photographers, stylists, printers and suppliers
- managing monthly budget to ensure delivery of product under budget allowances and responsible for approving and administration of contributor invoices
- liaising with national marketing and PR companies for content, reader events, prizes, promotions, advertising and sponsorship
- interviewing and commissioning high caliber contributors and commentators for articles (Heartbeat Research, ABS, Roy Morgan, Hugh McKay, Pophouse Research, QUT, UQ, Queensland Institute of Medical Research, authors)
- planning features and special reports with sales team to maximize ad support for the title
- conducting reader events and reader-driven promotions to gain feedback and marketing data

Queensland representative for Pulse Communications (An Ogilvy Public Relations Worldwide company)
February 2002 – September 2003
- working on a freelance basis for Queensland client GuinnessUDV (now Diageo) devising marketing strategies and PR opportunities for Bundaberg Rum, Baileys and other prestige spirit brands, including launching brands in Brisbane and on the Gold Coast
- generating media coverage for Wallabies Rugby events sponsored by Bundaberg Rum
- creating events for other brands and generating local and interstate media coverage for events
- liaising with Quest and News Ltd publications, Qld TV stations and specialty press for coverage of events and PR for GUDV brands
- facilitating sponsor activities for Wallabies/Bundaberg Rum
- conducting media training sessions for CEO, MD, GM and staff of GUDV

Deputy Editor, AdNews
August 1999 – August 2002
- producing content for the leading industry trade magazine covering the business strategy, innovations and creative aspect of advertising, media and marketing
- interviewing and working closely with industry CEOs, MDs and CDs, marketing directors and PR consultants
- briefing and overseeing team of 3 journalists
- devising and producing special reports to generate revenue for magazine – with topics as diverse as marketing to men/women, the gay market, DM, radio, publishing and niche marketing, CRM, sports sponsorship, promotions, SMS, Internet, PR
- sub-editing and layout using Quark Xpress
- attended Cannes Advertising Festival 2 years running as AdNews correspondent and produced reports of marketing highlights, on Judging panel in 2001 for Journalists
- attended BAD, Award Awards, CREAM and many other industry functions as correspondent and judge

Head of Publications, SOBO
(SOCOG, Sydney Olympic Games)
June 1997 – August 1999
- conceptualising, designing, writing and overseeing print production process for broadcaster publications, including training manuals, newsletters, promotional material and marketing support collateral, Game Time Handbook for 10,000 international radio and TV broadcasters
- overseeing team of 3 designers
- managing massive budgets for photography and printing
- daily liaison with Olympic Games sponsors, partners and suppliers, including Panasonic, Westpac, Telstra, Fuji-Xerox, for briefings, venue inspections and corporate events
- liaising with SOCOG departments and other Olympic authorities for generation and dissemination of information concerning the technical and creative aspects of the Games broadcast
- management of all logos, mascot images and intellectual property of the Sydney 2000 Olympic Games
- contributing to planning, budgeting and executing themed events involving athletes, broadcasters, IOC delegates, sponsors and local media
- securing media exposure for broadcast programs and events

Subtitler/Researcher, SBS TV
November 1996 – June 1997
6 month contract position subtitling Brazilian documentaries, TV series and movies (fluent to native-speaker level in Portuguese)
4 week contract as researcher/writer for documentary A Fork in the Road in Rio de Janeiro, Brazil

Writer, Vogue titles
February 1996 – June 1997
- producing editorial and features for Vogue, Vogue Living, Vogue Entertaining & Travel and other Conde Nast titles
topics covering food, fashion, décor and personality profiles
- working with art directors and marketing department on support material for features and magazines, reader events, sponsorships, subscriber functions and Fashion Week
- contributing to launch of Vogue Singapore, VE Cookbooks, calendars and new title, Appetite
- local and international travel for stories

Copywriter, Austin Knight Advertising
February 1994 – February 1996
- writing above and below the line advertising for clients including KFC, ABC, Telstra, Mazda, Mercure hotels, Western Mining, BHP, United Distillers & Vintners
- experience in TV, radio, DM, newsletters, training manuals, brochures and graduate programs, email marketing

Features Journalist, the Herald Group, John Fairfax
February 1992 – February 1994
- generating and selling editorial features for the Sun-Herald and the Sydney Morning Herald
- liaising with ad agencies and direct advertisers for support of features
- interviewing suitable subjects for content: topics including The Royal Easter Show, Taxation Guide, Education, Travel, Olympics and special commemorative supplements

1995-2005 Freelance:
Investigate current affairs magazine
Internet.au magazine (marketing editor 2001-2003)
Elle
Harper’s Bazaar
KWP advertising, Brisbane
SBS TV
Appetite
Vogue Entertaining & Travel
SydneySider magazine
Voyeur (Virgin Blue inflight magazine)